All Rights Reserved

© 2019 by Excelsior Creative

An affiliate of The Excelsior Group

The Loden

Services

Branding

Digital

Experience Design

Print Design

Strategy

The Loden is an apartment project nestled into a green setting on the west side of Edina.  Our studio set the tone and direction for this project. Opus Interior Design and our team worked hand-in-hand, utilizing our brand strategy and guidebook, to put form to the interior design. 

The brand was inspired by a California casual, minimal aesthetic and vibe. Woven throughout the property are hints of the brand - while walking along the corridor, follow the textiles and structures that form the line of a wall across the ceiling, and notice the form of the logo. You’ll also notice this treatment in the lobby behind the front desk. 

 

From pillows, to stationary, to art, The Loden embodies the principals of calm, warmth, and a bit of whimsy. Furnished with beautiful pieces, the design is cohesive and sensitive to comfort.

 
 
TEG Diamond_WHITE_Small.png