Excelsior Capital



Experience Design


An affiliate of The Excelsior Group (TEG), Excelsior Capital was previously operating as an internal department at TEG and was referred to (internally and externally) as Home Builder Lending. However, there was confusion in the marketplace regarding their identity, story, and affiliation.

Excelsior Capital engaged us to help craft and tell a clear story and tightening up their identity. We helped them identify and hone their target audience, write an overarching strategy, formalize and learn how to best tell their story, design a new logo and print materials, design and develop a new website, plan and execute marketing campaigns, and ultimately transition from TEG Home Builder Lending to Excelsior Capital.


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© 2020 by Excelsior Creative

An affiliate of The Excelsior Group

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