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365 Nicollet

Services

Branding

Digital

Experience Design

Print Design

Strategy

365 Nicollet an apartment tower located in Minneapolis along Nicollet Mall. 

The story, brand, building design, and interior aesthetic was a true collaboration between the entire team. A group of us - developers, managers, interior designers, architects, developers, and branders - traveled to New York City and toured a handful of rental and hotel properties shopping for inspiration. The result is a story that is alluring, with a certain je ne sais quoi derived from the building’s unique design and presence.

 

The name was chosen as a placemaker - playing on the strength of Nicollet Mall. And the logo is a nod to traditional design, presented in a way that uses positive and negative space to communicate relevancy today. 

Texture, pattern, and layering of neutral colors are used to create an elevated experience using traditional materials. 

 
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