365 Nicollet an apartment tower located in Minneapolis along Nicollet Mall.
The story, brand, building design, and interior aesthetic was a true collaboration between the entire team. A group of us - developers, managers, interior designers, architects, developers, and branders - traveled to New York City and toured a handful of rental and hotel properties shopping for inspiration. The result is a story that is alluring, with a certain je ne sais quoi derived from the building’s unique design and presence.
The name was chosen as a placemaker - playing on the strength of Nicollet Mall. And the logo is a nod to traditional design, presented in a way that uses positive and negative space to communicate relevancy today.
Texture, pattern, and layering of neutral colors are used to create an elevated experience using traditional materials.